Zoo Knoxville Anteater Campaign

Digital, Social, Print
Programs Used



About the Project

Zoo Knoxville needed to promote the arrival of their Giant Anteater, Tiana, so Designsensory got to work brainstorming new ideas for the promotion. We wanted the campaign to be eye-catching and different from other Zoo campaigns. We focused on the "Giant," positioning the anteater as terrifying and powerful in a tongue in cheek kind of way with a fun vintage horror movie aesthetic. My favorite panels are those depicting Tiana as Godzilla, about to demolish ant hills instead of buildings.

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