We were tasked with doing spooky illustrations to refresh Zoo Knoxville's Boo at the Zoo event for 2022. The campaign included two key visuals that were used to create various types of social ads, a landing page and billboards to advertise the event. I illustrated the tiger (Key Visual One) and Lisa Schweikert illustrated the eyes (Key Visual Two). I took both of our illustrations and created the rest of the campaign from there. Boo at the Zoo was sold out again in 2022, so the campaign was a success!