Cotton approached us to develop a refined lookbook for their sales team—an elevated tool they could bring to client meetings to showcase the Seal of Cotton, a CottonWorks resource. This certification, offered at no cost, highlights products made from 100% cotton and signifies their sustainability as recognized by Cotton Incorporated. They envisioned a luxurious, high-fashion visual direction that would push their brand into new creative territory. The final lookbook not only met that goal, but also became the design inspiration for the refreshed CottonWorks website and, ultimately, the updated brand guidelines for the entire CottonWorks brand.