Goodwill Knoxville asked for an eye-catching campaign focused on the use of local fashion influencers to drive ticket sales. My team and I created a stunning branded social campaign, posters and digital and print ads that use custom typography made with Procreate and Vanity Fair inspired photography to invite viewers to embrace their unique style at the 2019 Goodwill Fashion Show, Lifestyled. The campaign won Best of Public Service at the 2020 Knoxville ADDY Awards.

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