Rather & Kittrell Meet Future You Campaign

Digital, Social, Direct Mail
Programs Used




About the Project

Rather & Kittrell Financial Executives needed a unique campaign to grab the interest of clients in and around Knoxville, Tennessee, seeking to appeal to their dreams and family values to create an emotional connection. The Meet Future You Campaign included a direct mail campaign of postcards and notes sent from the recipients "future selves" from memorable moments down the road that were made possible by the stability provided by the financial plans they laid out in earlier years. The direct mail campaign sent them to a custom landing page that invited them to contact Rather & Kittrell or, if they weren't ready to meet face to face, sign up for the upcoming Financial Wellness Webinar. For my part, I blended the social designs I had been doing for them with the postcard idea from the direct mail campaign for a cohesive and interactive landing page design. You can view the landing page at meetfutureyou.com.

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