2020 brought a lot of changes, one of which was that 20 million people lost their jobs. The State of Tennessee asked us to create a campaign to promote their new jobs site and get people excited about the future of their careers. We pulled out 6 key areas of Tennessee infrastructure to highlight, blending images of confident people with images of their work. I worked closely with the Art Director to execute her vision and knock out the campaign in the span of a week. The campaign included social, banner ads, billboards and more.