Zoo Miami reached out looking for key visuals to promote their new animatronic dinosaur exhibit—imagery their in-house team could easily turn into ads. They wanted the dinosaurs to feel grounded in real Miami environments, featuring natural scenery and recognizable architecture from around the zoo. I developed two visual directions for them to react to, then refined the work based on their feedback until we landed on visuals they were excited about. From there, I created the final key visuals and organized everything in a clean, easy-to-use file structure for their team. The campaign includes three hero visuals, each featuring a different dinosaur chosen by the zoo. Every piece has its own color theme and incorporates architectural elements and other zoo animals, creating a cohesive world for the exhibit.

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